Improving Present to Secure Future

Agriculture is by far the largest consumer of available freshwater. According to the United Nations 70% of freshwater withdrawals from watercourses and groundwater are for agricultural usage, three times more than 50 years ago. By 2050, the global water demand of agriculture is estimated to increase by a further 19% due to irrigational needs.

Irrigation districts and farmers understand that efficient irrigation systems and water management practices are paramount to maintain farm profitability in an era of increasingly stressed, limited and more costly water supplies while conserving water for growing nonagricultural demands.

Adasa and Murrumbidgee Irrigation

Data is the New Oil

“Data is the new oil” was the answer from Ann Winblad, the well-known investor and one of the 25 power brokers in Silicon Valley, to the question “What is the next really big thing?” Also, the marketing guru Michael Palmer blogged back in 2006: “Data is just like crude. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc., to create a valuable entity that drives profitable activity; so must data be broken down, analysed for it to have value.”

This data-oil parallelism highlights two important facts about data. Data is a strategic asset for the organizations: undoubtedly, having the right information of the right quality at the right time improves the decision making process. But data has to be properly treated, “refined”, in order to unlock its insights and maximize its value.

These principles are the foundations of Rural Water Intelligence concept wich exploits the explosive growth in data from multiple systems and sources, smart devices and mobile internet access, by applying advanced ITC technologies to improve the business of rural water management and water delivery through big data, data analytics and business intelligence.

“The innovative approach of Rural Water Intelligence project has been a significant step forward for our Operational and Asset Planning teams. The improved data management and business intelligence will provide greater support to all business functions.”

Dave Gilbert, Executive Manager Planning (2014-2016) at Murrumbidgee Irrigation (Australia)

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